One of Content by Conran’s most recognisable new designs, the Mica Side tables, have been selected to feature in a unique new exhibition in Milan. Vivienne Westwood, one of Britain’s most innovative and distinctive fashion labels, partnered with 100% Design, the UK’s largest design event, to curate the exhibition which features some of the best creatives in the Design industry.
The British designed, high quality side tables were selected for the exhibition because of their British craftsmanship, iconic design and Content by Conran’s commitment to producing using sustainable methods.
The tables are bold and contemporary with clean lines and a graphic aesthetic. These pieces, in cool neutral greys with pops of deep red, are great accent pieces whilst also being extremely versatile and useful. British designed, the high quality side tables are crafted with sustainability in mind and celebrate the revival of British small-scale furniture.
‘New British’ is a special interpretation of the creative campaign devised by 100% Design for this year’s show at Earls Court, London, in September. Inspired by the concept of ‘Creative Balance’, the installation will be on show in the main display window of the Vivienne Westwood Milan flagship store. A series of further design installations will be available for the public to see throughout the store.
The installation will come to life over the duration of the Salone Internazionale del Mobile, Milan Design Week from 9th-14th April 2013, at the Vivienne Westwood flagship store in Corso Venezia, Milan.
9-14 April, 10:30am – 7:30pm
Corso Venezia 25
Shop the full Mica range here.